Lenoir County – Farmers’ Market Revitalization

SARE PDP Extension & Community Partnerships

Project Plan

Goals: Farmers Market Development

Key Sub Activities

Farmers Market Development

  1. Advisory group
  2. Development of operating documents
  3. Outreach and marketing
  4. Economic impact assessment


  • Increased participation and support of locally grown vendors
  • Increased consumers and sales

Evidence of Activities, their Quality & Outcomes

  • Number of farmers participating in market organization
  • Percentage of support by participating farmer for developed materials
  • Number of farmers selling at market
  • Number consumers by day/week/season
  • Monetary impact:
    • Kinston/Lenoir market-$885,733.38
    • with multiplier- $1,129,151.41
    • tax revenue- $56,457.57