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NC 10% Campaign

The NC 10% Campaign is a statewide initiative of CEFS and NC Cooperative Extension at North Carolina A&T State University and North Carolina State University that encourages individuals and businesses to spend 10% of their existing food dollars on locally-produced foods.

The Campaign aims to stimulate economic opportunities for North Carolina’s small and mid-scale family farmers and fisheries through:

  • web-based local foods search & data tracking dashboard
  • partner marketing & promotion through multi-media outlets & print materials
  • outreach & education via sector programming & community events
  • producer/buyer, consumer, & student networking

The NC 10% Campaign creates local food programming tools with county-based NC Cooperative Extension agents for all sectors of the Local Food System to encourage job creation and economic development potential as well as healthy eating and sustainable communities.

Why 10%?

North Carolinians spend about $35 billion a year on food. If individuals spent 10% -- $1.05 per day -- locally, about $3.5 billion would be available in the local economy.

Programs

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University Local Foods Programming

The Local Food Ambassador Program encourages local foods education and outreach on university campuses by engaging the student body through events and media promotion, supporting local foods in alignment with the campus sustainability mission, connecting university and community advocates, providing resources for food service organizations, and mentoring future leaders in understanding community-based food systems.

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Grower Buyer Connections Events

The NC 10% Campaign and NC Growing Together work with NC Cooperative Extension agents to plan opportunities for growers and buyers to meet in an efficient and respectful speed-meeting format. These successful facilitated events can connect GAP-certified producers with wholesalers, market farmers with restaurants and cooperatives, or a mix of small/mid-scale growers and buyers. The Grower-Buyer Connections Planning Guide can be found in the Resources section of this website.

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Local Food Video Screening Toolkit

The NC 10% Campaign has worked with Vittles Films to create a series of video shorts, Farm to Fork Spotlights, that highlight local food heroes making local food a reality. We have developed a video screening toolkit that provides an event checklist, curriculum, and discussion questions to assist organizers in sharing our videos with community or campus groups. We have paired these screenings with Ugly Fish Bingo and other fun activities with great success! Screening toolkit coming soon…

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Loyal Local Challenge

The NC 10% Campaign partners with industry leaders that focus on seasonal and local fresh food and know the importance of supporting the local food economy. These partners also take time from their busy schedules to report their purchases to the Campaign. In honor of their tireless passion for creative, sustainable food…the Loyal Local Challenge is our way of rewarding these partners and saying THANK YOU! Find out more here.

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Circles Of 10 Volunteers

Circles of 10 is a volunteer opportunity to engage consumers to increase local food action by simply starting a conversation. Circle Members develop connections by talking about the NC 10% Campaign. They spread the word with friends and neighbors about their interest in local foods, share their local food adventures, and also talk with local businesses and restaurants requesting that local foods be available for purchase. Contact nc10percent@ncsu.edu to get involved!

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Personalized Data-Tracking Dashboard

Consumer members and business partners (that purchase food) track their local food spending via personalized dashboards. See what’s happening in your county or what’s new with the NC 10% Campaign! Compare yourself to other members/partners in your county! See how your commitment to local foods improves NC’s economy in real-time via the Campaign’s statewide online local foods tracker. Sign Up Now!

Resources

NC 10% Campaign News

Z. Smith Reynolds Foundation awards $50,000 to Center for Environmental Farming Systems’ NC 10% Campaign

March 17th, 2016|Comments Off on Z. Smith Reynolds Foundation awards $50,000 to Center for Environmental Farming Systems’ NC 10% Campaign

Two-year grant to develop local food markets at NC colleges and universities for low-resourced farmers Raleigh, NC (March 17, 2016) – Trustees of the Z. Smith Reynolds Foundation have awarded a grant to the Center [...]

NC 10% Campaign Receives Funding to Increase Local Foods, Purchasing at Minority-Serving Universities

April 8th, 2015|Comments Off on NC 10% Campaign Receives Funding to Increase Local Foods, Purchasing at Minority-Serving Universities

April 8, 2015: FOR IMMEDIATE RELEASE Raleigh, NC:  The NC 10% Campaign, an initiative of the Center for Environmental Farming Systems, has been awarded a two-year, $78,547 grant from the Sustainable Agriculture Research & Education [...]

NC 10% Campaign Surpasses $50 Million Milestone, Becomes a National Model

October 1st, 2013|Comments Off on NC 10% Campaign Surpasses $50 Million Milestone, Becomes a National Model

The NC 10% Campaign, a CEFS initiative that encourages all North Carolina individuals and businesses to spend 10% of their existing food dollars on locally-produced food, has hit a big milestone. The Campaign, which counts [...]