NC 10% Campaign 2017-11-16T10:27:09+00:00


NC 10% Campaign

The NC 10% Campaign is a statewide initiative of CEFS and NC Cooperative Extension that encourages individuals and businesses to spend 10% of their existing food dollars on locally-produced foods.

The Campaign aims to stimulate economic opportunities for North Carolina’s small and mid-scale family farmers and fisheries through:

  • web-based local foods search & data tracking dashboard
  • partner marketing & promotion through multi-media outlets & print materials
  • outreach & education via sector programming & community events
  • producer/buyer, consumer, & student networking

The NC 10% Campaign creates local food programming tools with county-based NC Cooperative Extension agents for all sectors of the Local Food System to encourage job creation and economic development potential as well as healthy eating and sustainable communities.

The NC 10% Campaign creates online and printed materials that Extension Agents and partners can use to promote local foods.  Visit for downloadable resources.

Why 10%?

North Carolinians spend about $35 billion a year on food. If individuals spent 10% -- $1.05 per day -- locally, about $3.5 billion would be available in the local economy.


University Local Foods Programming

The Local Food Ambassador (LFA) Program encourages local foods education and outreach on university campuses by engaging the student body through events and media promotion, supporting local foods in alignment with the campus sustainability mission, connecting university and community advocates, providing resources for food service organizations, and mentoring future leaders in understanding community-based food systems.

UFOODS (University Food Systems) is a two-year project designed to research and develop new market opportunities for farmers by building collaborative supply chains links from farms to university campuses in North Carolina. Researchers at North Carolina State University and North Carolina Agricultural and Technical State University will focus work at the six universities that partner with the LFA Program. More info at

Grower Buyer Connections Events

The NC 10% Campaign and NC Growing Together work with NC Cooperative Extension agents to plan opportunities for growers and buyers to meet in an efficient and respectful speed-meeting format. These successful facilitated events can connect GAP-certified producers with wholesalers, market farmers with restaurants and cooperatives, or a mix of small/mid-scale growers and buyers. The Grower-Buyer Connections Planning Guide can be found in the Resources section of this website.

Local Food Video Screening Toolkit

The NC 10% Campaign has worked with Vittles Films to create a series of video shorts, Farm to Fork Spotlights, that highlight local food heroes making local food a reality. We have developed a video screening toolkit that provides an event checklist, curriculum, and discussion questions to assist organizers in sharing our videos with community or campus groups. We have paired these screenings with Ugly Fish Bingo and other fun activities with great success! Screening toolkit coming soon…

Loyal Local Challenge

The NC 10% Campaign partners with industry leaders that focus on seasonal and local fresh food and know the importance of supporting the local food economy. These partners also take time from their busy schedules to report their purchases to the Campaign. In honor of their tireless passion for creative, sustainable food…the Loyal Local Challenge is our way of rewarding these partners and saying THANK YOU! Find out more here.

Circles Of 10 Volunteers

Circles of 10 is a volunteer opportunity to engage consumers to increase local food action by simply starting a conversation. Circle Members develop connections by talking about the NC 10% Campaign. They spread the word with friends and neighbors about their interest in local foods, share their local food adventures, and also talk with local businesses and restaurants requesting that local foods be available for purchase. Contact to get involved!

Personalized Data-Tracking Dashboard

Consumer members and business partners (that purchase food) track their local food spending via personalized dashboards. See what’s happening in your county or what’s new with the NC 10% Campaign! Compare yourself to other members/partners in your county! See how your commitment to local foods improves NC’s economy in real-time via the Campaign’s statewide online local foods tracker. Sign Up Now!


NC 10% Campaign News

Seeking Poultry Plant Manager at Foothills Processing, LLC, in Marion, NC

June 13th, 2018|Comments Off on Seeking Poultry Plant Manager at Foothills Processing, LLC, in Marion, NC

Foothills Processing in Marion, NC (Formerly Foothills Pilot Plant) is seeking a Plant Manager in order to resume operation of the only USDA Inspected Poultry Plant for independent producers in NC.

UFOODS Supports Value Chain Collaboration to Bring Local Food to Campus at UNC-Pembroke

March 9th, 2018|Comments Off on UFOODS Supports Value Chain Collaboration to Bring Local Food to Campus at UNC-Pembroke

UNC-P more than doubled their year-over-year percentage of local produce (defined as sourced within 250 miles) purchased through FreshPoint, from 3.35% to 8.9%.

Events for Local Government Officials Highlight Economic Development Potential of Local Food and Farm Businesses

November 8th, 2017|Comments Off on Events for Local Government Officials Highlight Economic Development Potential of Local Food and Farm Businesses

In September, Local Food Economies and the NC 10% Campaign organized three Innovations in Economic Development through Local Foods gatherings to showcase investments that local and regional governments can make to support small and mid-scale food and farming businesses.