Project Description

Tips for Produce Growers Marketing Fresh Produce to Retail Grocers: Understanding PLU and UPC Codes (2014)

PLU and UPC codes are two widely used tracking mechanisms that help retailers efficiently ring produce into the register in the check-out lane, track sales, control inventory and market products. Being knowledgeable about these labels in advance of approaching a retailer shows a grower’s awareness of the retailer’s industry.

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