The Good Food Schema: Effects of Compelling Messaging for Locally Sourced Meat Products in Grocery Store Settings
Team: Kaitlin Strahler, Himanshu Agrawal, Rachel Huffman/Fall 2014
This team conducted an analysis of consumer purchasing behavior in grocery retailers, researching the impact that exposure to local meat cues have on the purchase of other grocery products. In addition to the survey data analysis, students created a “Look Book” to highlight the impact of product placement and messaging that enhance sales, and an annotated bibliography of the research literature on consumer motivations to purchase source-identified food in grocery store settings.