Project Description

Social & Online Media Guide: Social & Online Media for Producers in Wholesale Markets

The NCGT Social and Online Media Guide includes four components to help farm and food businesses increase economic success through social and online media platforms. These include step-by-step guides to building a website, using Pinterest, and using Facebook, and a two-page overview of online media tools that includes a glossary and tips from a wholesale accounts representative.

In this guide, producers get an overview of social and online media, including a glossary, and tips from a wholesale account representative on what marketing assets wholesale buyers look for when considering new products from local producers. Producers can also visit the Center for Rural Enterprise Engagement for more in-depth training and tutorials on social media and online marketing.

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