Project Description

Holding Successful “Meet the Farmer” Events — Assessment and Recommendations

This document begins with a summary of the potential that local food holds for increasing grocery store sales and the role that events such as “Meet the Farmer” events play in cultivating a store image that reflects a commitment to local producers and the local community. It then outlines the methods and analysis of the assessment and makes recommendations for stores to hold effective “Meet the Farmer” events.

Download PDF