Project Description

Feasibility and Design of a Direct-to-Consumer Produce Box Program

Team: Caleb Beane, Jessica Craft, Emma Klein / Fall 2016

This undergraduate team of three business students analyzed the business case for a new local food box program for TRACTOR, a food hub located in Yancey County in Western North Carolina. The team analyzed competing box programs, conducted a survey with a target hospital workplace where the box would be distributed, and created a product and pricing program.

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