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Authenticity and Success in Marketing “Local” — Review and Recommendations 2018-09-24T20:03:36-04:00

Project Description

Authenticity and Success in Marketing “Local” — Review and Recommendations

Previous research and the experiences of other initiatives around the country indicate that strong and transparent in-store promotional materials that communicate a package of characteristics including value/affordability, freshness/quality, and direct social impacts can increase local food sales. This document highlights specific findings that should inform authentic and successful store marketing initiatives.

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