Registration is now closed for Marketing Local Meat. We have over 100 participants! Looking forward to learning and networking together. We will accept a few walk-ins the day of the event. $50 at the Door!
Sessions at a Glance here.
Marketing Local Meat: a hands-on intensive for meat producers
This full-day marketing workshop for local meat producers focuses on how to achieve profitable outcomes through targeted marketing strategies. This intensive will include tastings, recipe fundamentals, strategies to close a sale, and ways to target your ideal buyers so that you can sell more meat. Plus:
- Gain knowledge to determine market channels that meet your price point using a newly revised calculator tool developed by our partners at Cornell Cooperative Extension.
- Learn three easy ways to sell any cut on the animal by knowing where cuts are located and their corresponding cooking techniques for beef, pork, and lamb.
- Engage and respond to customer requests for cooking tips and help move those hard-to-sell cuts.
- Hear from NC farmers who are finding ways to target their niche market.
Date: Thursday, August 23, 2018
Location: Forsyth County Agricultural Building, 1450 Fairchild Rd. Winston-Salem, NC 27105 Winston-Salem, NC
Cost: $35 general public| $50 @ the door | NC Cooperative Extension Employees FREE | Light breakfast + Lunch included
Checks: Please make checks payable to “NC State University” and leave memo line blank. Mail check and copy of registration form to: Center for Environmental Farming Systems, Attn. Mia Murphy, Box 7609-NCSU, Raleigh, NC 27695
Edwin Shank of The Family Cow and Your Family Farmer | Chambersburg, PA
Edwin Shank is a farmer, teacher, writer and founder of The Family Cow, a certified organic, pasture-based farm in Chambersburg PA.Edwin and his dedicated Family Cow Team specialize in growing raw milk, pastured chicken and turkeys, grass-fed beef, woodland pork and other ‘healing foods’ for 50 plus rapidly-growing drop point tribes throughout PA. Edwin and his family also run an on-farm store plus market via UPS shipping to 30 eastern states.
Steven Goff– Chef-Owner, AUX bar | Asheville, NC
Matt LeRoux – Marketing Specialist, Cornell Cooperative Extension | Ithaca, NY
Lee Menius – Owner, Carolina Craft Butchery & Wild Turkey Farms | Rowan County, NC
Noah Ranells – Owner, Fickle Creek Farm | Orange County, NC
Brought to you by NC Choices, Forsyth County Extension, the Center for Environmental Farming Systems, and NC Growing Together, with support provided by the Golden Leaf Foundation.