Christina Newhouse, the Apprenticeship Program Manager for EMFS, has been collaborating with Western Carolina University (WCU) Professors Heidi Dent, DBA, MBA and Barbara Jo White, PhD to enhance the EMFS Apprenticeship Program. This summer’s apprentices have benefited local farms and small businesses in a big way. Christina explains, “essentially we’ve created a virtual marketing firm to address the needs of our Mentors by expanding their digital marketing platforms.” Which is exactly what Mallaidh Mleziva, a recent graduate of Western Carolina University and one of the first EMFS Apprentices, was hoping to gain from this experience.
Mallaidh graduated from WCU with a degree in Entrepreneurship and Marketing, and her personal learning objective was to explore and embrace website design. Placing Mallaidh with Sustainabillies in Canton for her apprenticeship was a perfect fit. Sustainabillies, a small organic farm and educational homestead, was hoping to work with a student apprentice who could revamp the team’s marketing platforms. Mallaidh says, “my favorite things have been creating the farm’s YouTube channel, designing thumbnails, sketching the design for a new website, and crafting newsletter templates.”