Registration is now closed for Marketing Local Meat. We have over 100 participants! Looking forward to learning and networking together. We will accept a few walk-ins the day of the event. $50 at the Door!
Sessions at a Glance here.
Marketing Local Meat: a hands-on intensive for meat producers
This full-day marketing workshop for local meat producers focuses on how to achieve profitable outcomes through targeted marketing strategies. This intensive will include tastings, recipe fundamentals, strategies to close a sale, and ways to target your ideal buyers so that you can sell more meat. Plus:
- Gain knowledge to determine market channels that meet your price point using a newly revised calculator tool developed by our partners at Cornell Cooperative Extension.
- Learn three easy ways to sell any cut on the animal by knowing where cuts are located and their corresponding cooking techniques for beef, pork, and lamb.
- Engage and respond to customer requests for cooking tips and help move those hard-to-sell cuts.
- Hear from NC farmers who are finding ways to target their niche market.
Date: Thursday, August 23, 2018
Time: 8am-5pm
Location: Forsyth County Agricultural Building, 1450 Fairchild Rd. Winston-Salem, NC 27105 Winston-Salem, NC
Cost: $35 general public| $50 @ the door | NC Cooperative Extension Employees FREE | Light breakfast + Lunch included
Get Social: Follow us on FB, Instagram, and Twitter for details on speakers and sessions | #pastureraised #localmeat #meatmarketing
Checks: Please make checks payable to “NC State University” and leave memo line blank. Mail check and copy of registration form to: Center for Environmental Farming Systems, Attn. Mia Murphy, Box 7609-NCSU, Raleigh, NC 27695
MORNING ADDRESS
Edwin Shank of The Family Cow and Your Family Farmer | Chambersburg, PA
Edwin Shank is a farmer, teacher, writer and founder of The Family Cow, a certified organic, pasture-based farm in Chambersburg PA. Pictured here with his Great Pyrenees, Nikki and Tasha, Edwin and his dedicated Family Cow Team specialize in growing raw milk, pastured chicken and turkeys, grass-fed beef, woodland pork and other ‘healing foods’ for 50 plus rapidly-growing drop point tribes throughout PA. Edwin and his family also run an on-farm store plus market via UPS shipping to 30 eastern states.
INSTRUCTORS
Steven Goff– Chef-Owner, AUX bar | Asheville, NC
Matt LeRoux – Marketing Specialist, Cornell Cooperative Extension | Ithaca, NY
Lee Menius – Owner, Carolina Craft Butchery & Wild Turkey Farms | Rowan County, NC
Noah Ranells – Owner, Fickle Creek Farm | Orange County, NC
Share this flyer widely | Please direct any questions to sheila@ncchoices.com
Brought to you by NC Choices, Forsyth County Extension, the Center for Environmental Farming Systems, and NC Growing Together, with support provided by the Golden Leaf Foundation.
