NC Choices Meat Marketing & Pricing Workshop Series for Meat Handlers
November 13, 2023 @ 8:00 am - November 17, 2023 @ 5:00 pm
NC Choices Announces NEW Meat Marketing & Pricing Workshop Series for Meat Handlers
This November NC Choices, in collaboration with our colleagues at Cornell University, will offer a series of four workshops throughout Central and Eastern NC. These workshops are designed for local meat producers interested in advancing their direct marketing strategies from gate to plate. Our team will cover new content including assessing livestock for finish, the economics of value-added processing options, strategies to deepen working relationships with processors, as well as some new features and a new directory tool being added to our MeatSuite.com resources! Sessions will also include ways that producers can develop their pricing strategies to maximize their profits when marketing local meats directly to consumers. Pre-registration is required since meals are included. We look forward to seeing you there!
Speaker Bios:
Matt LeRoux- Marketing Specialist at NC Choices & Cornell University
Matt has over 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.
Sarah Blacklin- NC Cooperative Extension Program Director at NC Choices.
Since 2003, Sarah has helped small NC farmers maximize direct and wholesale marketing efforts to enhance profitability. Sarah’s work has gained attention on the local and national level.
Lee Menius- Technical Specialist at NC Choices
Throughout his career, his work has focused on educational projects and working with producers to develop effective pasture-based systems.
Dates and Locations:
Monday, November 13
Lunch provided 12-1:00pm
Presentation 1:00-3:00pm
Location: Davidson County Cooperative Extension Office
Contact: Sara Drake- sara_drake@ncsu.edu
Register: https://go.ncsu.edu/
Tuesday, November 14
Dinner provided 5:00-6:00pm
Presentation 6:00-8:00pm
Location: George P Upton Livestock Facility 93 Agriculture Place Clinton NC
Contact: Paul Gonzalez or Max Knowles
Register: by calling the Sampson County Extension office at 910-592-7161
Wednesday, November 15
Lunch provided 12-1:00pm
Presentation 1:00-3:00pm
Location: Craven County Ag Center 300 Industrial Dr New Bern, NC
Contact: Brooke Zeleny bzeleny@ncsu.edu
Register: https://
Friday, November 17
We’ll be presenting as part of the Northeast Niche Ag Field Day
Location: Currituck Extension Office 120 Community Way Barco, NC
Contact: Cyndi Knudson ceknudso@ncsu.edu
Register: https://go.ncsu.edu/
Support for this program is provided by USDA NIFA sponsorship award #20227042038269 to Sustainable Agriculture Research and Education (SARE) as well as by the Farmers Market Promotion Program competitive grant no. (1115) 2022-1200 of the USDA Agricultural Marketing Service, and the Southern Risk Management Education Center.