July 2016 – A graduate student studying Agribusiness and Food Industry Management at North Carolina Agricultural and Technical State University, Enoch Sarku has enjoyed being the NCGT Apprentice for Piedmont Grown. Having worked with N.C. A&T Food and Farms Coordinator Laura Lauffer during the school year, he had already helped with the Piedmont Grown conference and other related activities, and was happy to have the opportunity to continue this work over the summer.
Coming from Ghana to the United States for school, Enoch has a passion for supporting and advocating for farmers both in the U.S. and in his home country. This summer Enoch developed tutorials explaining how farmers can use social media to advertise their products, and he has worked on infographics to promote awareness of local food.
Enoch has particularly enjoyed talking to farmers to understand how social media like Facebook, Twitter, and Instagram can be useful to them, and how he can make it easy for them to use it to their advantage. He explains, “I’ve learned how important it is for farmers to have an online presence for their business. I’ve also learned how important it is for farmers to be able to interact with their customers, not just serving them, but informing them.” Enoch is excited about helping farmers find sustainable solutions to their social media needs, and he keeps this goal in mind as he perfects his tutorials and infographics.
This article originally appeared in the July 2016 NC Growing Together Newsletter.