Comparing Entrepreneurial Solutions to Local Food Distribution (2016)
Team: Graham Givens, Gavin Hough, Abhinaya Rajendran / Fall 2016
Smaller-scale distributors focused on source-identified foods from a “local” geography (e.g., within 50 or 100 miles of consumption) have emerged as a vital component in the building of local and regional food systems. These distributors find their competitive advantage in working closely with local producers, and moving fresh and source-identified product quickly to local buyers. The objective of this MBA team was to examine the feasibility of expansion for a Raleigh-Durham distributor by analyzing potential growth alternatives and the requirements to meet revenue targets, and conducting an initial market analysis to determine revenue potential.