Sample Cut Sheets: Pork

This example cut sheet for pork provides suggestions that may be used as a basis for bulk or retail pork sales.

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Sample Cut Sheets: Beef

This example cut sheet for beef provides suggestions that may be used as a basis for bulk or retail beef sales.

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How to Identify Your Ideal Customers

Identifying your customer is a critical step in developing a successful marketing strategy.  This document will help guide you through the basics of this process.

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Creating Consumer-Friendly Bulk Meat

Most consumers are not familiar with buying locally-raised meat by the quarter, half, or whole. To increase the opportunity to gain first time customers and retain them as repeat customers, it is important to understand the consumer’s needs, preferences, and the decisions that drive their purchases.

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Bulk Meat Purchase Agreement Template (2020)

Committing to selling meat in bulk (whole, halves, quarters, or bulk bundles) involves a large financial investment. The bulk purchasing agreement template is intended to reduce risk by outlining specific terms of bulk purchasing between farmers and consumers.

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Strategies to Increase Sales of Local Meat at Farmstands and Small Retailers (2018)

This guide outlines a few key strategies to increase the sales of local, pasture-raised meat at independent, small-scale grocery retailers, and retail farm stands.

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Quick Guide to Common Label Claims (2017)

In an easy-to-read format, this resource is for the consumer who wants to know what label claims on meat packaging really mean. For more in-depth label claim information, please see our resource, What Do All These Label Claims Really Mean.

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What Do All These Label Claims Really Mean?

Label claims typically refer to how an animal was raised, what an animal ate, and how the animal was processed.  This resource aims to provide a basic understanding of some common claims found in the marketplace and in no way intends to address the vast scope of definitions used by various producers and third-party certifiers.​

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Breaking Down the Cost of Grassfed Beef (2016)

This user-friendly infographic helps explain the total and per-pound cost of producing grassfed beef, including feed, labor, fixed costs, transportation, processing, and marketing/sales.

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Breaking Down the Cost of Pastured Chicken (2016)

This user-friendly infographic helps explain the total and per-pound cost of producing pastured poultry, including feed, labor, farm costs, transportation, processing, and marketing/sales.

See also: Poultry Infographic Budget Summary

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