Maximize Your Farm’s Profitability This Fall with NC Choices and Cornell University

Support local sales. Reach more buyers. Grow your business. Join NC Choices and Cornell University for a fall webinar series designed to help farms increase profitable sales through MeatSuite.com. MeatSuite.com is a free tool for farmers in New York and North Carolina to connect with local customers looking to buy bulk, farm-raised meat directly. With rising commodity prices, now is the ideal time to update your pricing and expand your customer base.

This series will cover:

• Getting started with MeatSuite to reach more customers.
• Evaluating your pricing strategy to remain profitable.
• Using the tools such as the Meat Price Calculator and Bundle Builder
• Enhancing your online marketing to meet profit goals and customer needs

Whether you’re already listed on MeatSuite or exploring its potential, these webinars will help you leverage its free tools to grow your business.

Advance registration is required for each session.

Webinar Series

Thursday, October 23, 2025
Getting Started and Making the Most of MeatSuite: Free Online Tools to Increase Your Profitability
Speakers: Matt LeRoux & Lee Menius
Presentation 7:00 – 8:00pm
Location: Zoom (Pre-Registration Required)
Register here.

Thursday, October 30, 2025
Effective Pricing Strategies for Profitability: Don’t Leave Money on the Table
Speakers: Matt LeRoux & Lee Menius
Presentation 7:00 – 8:00pm
Location: Zoom (Pre-Registration Required)
Register here.

Thursday, November 6, 2025
Sell More Meat Using Farm-Tested Marketing Tactics
Speakers: Casey Roe
Presentation 7:00 – 8:00pm
Location: Zoom (Pre-Registration Required)
Register here.

Speaker Bios: 

Matt LeRoux – Marketing Specialist at NC Choices & Cornell University

Matt has over 20 years’ experience serving farms through Cornell Cooperative Extension, non-profits, and consulting. Specializing in market strategy, Matt works with a diverse mix of produce and livestock farmers and food businesses. Career highlights include developing the Marketing Channel Assessment Tool for produce growers and the Cornell Meat Price Calculator.

Casey Roe – MeatSuite & Food Marketing Consultant

Casey Roe is a marketing consultant specializing in local food. Her work focuses on helping food and agriculture businesses build their community of customers by telling their story and sharing their offerings online. Casey is an expert in digital marketing, including social media, e-commerce, advertising and email marketing.

Lee Menius – Technical Specialist at NC Choices

Menius is an NC State Animal Science Graduate and has spent the past 25 years farming and working in various aspects of the local food scene. He has worked with Cooperative Extension, Rowan Soil & Water Conservation District, NC Farm School, and NC Choices where his work has focused on educational projects and working with farmers and processors to develop effective and profitable systems. Throughout his career, Lee has led numerous workshops and producer training on topics such as business planning, meat processing, and pasture based production.

Support for this program is provided by USDA NIFA sponsorship award #20227042038269 to Sustainable Agriculture Research and Education (SARE) & this material is based upon work supported by USDA/NIFA under Award # 2021-70027-34722.